Amman: The Boulevard Abdali has introduced "The Boulevard's Corner," an initiative designed to empower the local community while fostering creativity and innovation.
According to Jordan News Agency, the initiative provides a dedicated space at no cost for entrepreneurs, artists, and small business owners to display their work, promote their products, and expand their ventures. This initiative reflects The Boulevard's commitment to corporate social responsibility and its support for Jordanian talent and local entrepreneurship.
The initiative offers an interactive platform that helps Jordanian talents reach a broader audience and market their products in a modern, integrated environment. This setup is aimed at supporting the creative economy, encouraging entrepreneurship, and bolstering local production.
The first beneficiary of this initiative is "Tuft.jo," a fully Jordanian brand established in 2021 by Labib Khassawneh, Tala Al-Salhi, and Mira Al-Dajeh. The brand focuses on handmade rugs crafted using contemporary tufting techniques and seeks to promote craft skills and modern design through educational and interactive workshops. These workshops provide materials and tools for learning the art of tufting.
"Tuft.jo" marks the first exhibition of its kind in Jordan, hosted at The Boulevard with support from The Boulevard's Corner, which has furnished the exhibition space free of charge.