Amman: The Crown Prince Foundation (CPF) and DNA Stores have entered into a strategic agreement aimed at advancing entrepreneurship within Jordan's innovative products sector. This three-year partnership, formalized by CPF CEO Tamam Mango and ARCO Managing Partner Yazan Haj Hassan, seeks to connect young entrepreneurs with key market channels in Jordan, Saudi Arabia, and Iraq through DNA Lifestyle stores and online platforms.
According to Jordan News Agency, the agreement will particularly benefit entrepreneurs involved in CPF's "Maker Space" initiative, granting them access to regional markets if their products meet specific standards and market demands. The initiative is designed to enhance participants' commercial vision and marketing skills. DNA Lifestyle stores will provide selected entrepreneurs with analytical data about their products' commercial performance, consumer engagement, and market trends, enabling them to better align their offerings with consumer needs and improve their competitiveness.
Mango emphasized the partnership's significance in integrating Jordanian youth into both local and regional markets, thereby expanding their economic participation. She highlighted that this collaboration aligns with CPF's overarching mission to equip young people with essential skills and opportunities for success. Meanwhile, Haj Hassan reaffirmed DNA Lifestyle's commitment to fostering innovation and entrepreneurship, noting that the partnership would create new opportunities for startups to expand into regional markets through DNA Lifestyle's retail network.
The Crown Prince Foundation, launched in 2015, operates under the vision of His Highness Prince Al Hussein bin Abdullah II, focusing on empowering young people through initiatives in economic participation, leadership, and sustainable community development. The Foundation impacts over 2.2 million young individuals annually across 27 sites in Jordan.
DNA Lifestyle stores provide a platform for launching innovative products, offering a retail selection that includes smart devices, technology, audio and photography equipment, video games, books, art supplies, fashion, and event tickets.