Amman: A monitoring study conducted by the Digital Analysis Unit at the Jordan News Agency (Petra) has highlighted a significant increase in public debate and engagement with government affairs in Jordan during 2025 compared to the previous year.
According to Jordan News Agency, the study utilized advanced tools to track and analyze social media platforms and digital media sources, revealing that the total volume of content related to government matters reached 2.8 million news items and direct digital posts. This marks a 191.7% increase year-on-year, with digital engagements totaling approximately 22.6 million, reflecting a 145.6% increase from 2024.
The analysis of debate trends showed a near balance between positive and negative content, with positive content making up 20.8% and negative content 20%, while neutral content dominated at 59.2%. This suggests that most online activity was focused on news dissemination and information-following rather than opinion-driven commentary.
Throughout the year, there were notable surges in discussions, particularly during the final and second quarters of 2025, coinciding with key policy decisions and major announcements affecting Jordanians. This increase in public engagement aligned with a period of economic stability and growth, as national economic indicators demonstrated the Kingdom's ability to adapt to external pressures and structural challenges.
Economic experts, in assessments published by Petra, reported a real GDP growth of 2.7% in the first half of the year, with inflation remaining low at 1.8% and foreign reserves reaching $24.6 billion in November. These figures underscore monetary stability and the economy's resilience.
From a communication standpoint, the dominance of neutral content indicates a public keen on seeking information and interpretation, emphasizing the importance of explanatory content over mere reporting of decisions. Despite favourable economic indicators, the near-equal proportions of positive and negative content highlight a gap in translating economic progress into tangible impacts on employment, living standards, and service delivery.
Experts have repeatedly stressed the need for growth to be productive and inclusive, creating job opportunities while maintaining financial and monetary stability. The report also found that government communication in 2025 focused on themes such as economic modernization, legislative reforms, and national priorities like water, health, and education.
The monitoring concluded that effective public communication requires unified messaging, simplified data, and rapid responses to public queries, transforming public interest into deeper understanding and constructive engagement with the national reform process.