Amman:Jordanian and Dutch business representatives convened at a reception hosted by the Embassy of the Kingdom of the Netherlands to explore opportunities for expanding trade and investment. The event, held on Wednesday evening, marked the 75th anniversary of diplomatic relations between the two nations.
According to Jordan News Agency, the reception was attended by Zeina Toukan, the Minister of Planning and International Cooperation, alongside business representatives, government officials, development partners, and entrepreneurs. The gathering emphasized the important role of the private sector in strengthening bilateral relations, reviewing existing partnerships, and providing a platform for discussing future commercial and investment cooperation.
Minister Toukan expressed appreciation for the Netherlands' partnership with Jordan over the past 75 years and highlighted the intention to expand trade and investment, particularly to support a private sector-led economy that offers opportunities for young people and women, in alignment with the Economic Modernisation Vision.
Herman Quarles van Ufford, Chargé d'Affaires at the Embassy of the Netherlands, outlined the embassy's goals for business cooperation. He emphasized the desire for increased trade partnerships between the two countries over the next three to six years, aiming for more Jordanian producers to find buyers in the Netherlands and for Dutch companies to partner with Jordanian businesses, thereby facilitating their expansion into international markets.
The event also included discussions with organizations involved in Dutch-funded programs that support businesses, entrepreneurs, and innovation in Jordan. The embassy detailed its development strategy, focusing on strengthening the startup ecosystem, improving access to finance for small enterprises, increasing competitiveness in key sectors, and enhancing the overall business environment.
Dutch initiatives aim to create economic opportunities for youth and women and connect Jordanian businesses with Dutch expertise and international markets. The embassy reaffirmed its commitment to working with Jordanian public and private sector partners to support a competitive, inclusive, and sustainable economy, while also strengthening trade ties with the Netherlands and broader European markets.