Amman: President of both the Jordan and Amman Chambers of Commerce, Senator Khalil El-Haj Tawfiq, held talks in London with Secretary General of the Arab-British Chamber of Commerce (ABCC) Rita Massoud to explore avenues for deepening economic cooperation between Jordan and the United Kingdom.
According to Jordan News Agency, the meeting took place at the ABCC headquarters where the two sides deliberated on frameworks to boost the presence of Jordanian enterprises within British markets and attract foreign direct investment into Jordan. El-Haj Tawfiq, who is also a member of the ABCC board, emphasized the necessity of a structured and institutional roadmap to align priorities, connect business communities, and convert potential opportunities into tangible commercial ventures.
He highlighted key sectors with significant growth potential, including information technology, tourism, engineering and advisory services, logistics, halal goods, creative industries, pharmaceuticals, and agrifood processing. El-Haj Tawfiq noted that establishing Jordan as a regional springboard for British enterprise across Arab markets remains a central focus.
To stimulate export growth, El-Haj Tawfiq proposed creating a comprehensive matrix mapping UK market demands against Jordanian goods and services with a competitive edge. He also suggested that efforts should be made to emphasize Jordan's investment incentives to potential investors.
El-Haj Tawfiq described the ABCC as a vital strategic partner, acknowledging its role in bridging business communities, providing market intelligence, and identifying new trade channels. He also underlined the importance of human capital development through joint training programs, British corporate apprenticeships for Jordanian youth, and labor market data exchanges to better align skill sets with UK industry needs.
Massoud, on her part, reaffirmed the ABCC's commitment to collaborating with the Jordan and Amman Chambers of Commerce to launch targeted programs. Future initiatives will concentrate on high-yield sectors, targeted B2B networking, market access support, sector-specific trade missions, and bilateral delegation exchanges.
The Arab-British Chamber of Commerce, established in 1975, serves as a primary pillar promoting trade, investment, and commercial partnerships between the United Kingdom and Arab nations.