Amman:Jordanian business leaders have expressed optimism that the Jordan-EU Investment Conference could transform investment opportunities into tangible production projects, technology partnerships, and job creation. The success of the conference is expected to be evident through the subsequent projects and capital flows.
According to Jordan News Agency, these leaders emphasized that the current changes in global supply chains offer Jordan a chance to attract European investment. This could potentially expand Jordan's role as a regional hub for manufacturing, services, and technology transfer. The conference aims to deepen investment ties through knowledge sharing and expanding the production base, which aligns with the country's Economic Modernization Vision. The participation of European entities is seen as a vote of confidence in Jordan's economy.
Irbid Chamber of Industry President Hani Abu Hassan highlighted that the conference stands out due to its focus on specific investment opportunities, enabling direct partnerships between Jordanian and European companies. He noted that Jordan's industry is supported by a diverse production base, product quality, skilled workers, and a network of free trade agreements. Abu Hassan also mentioned that future investments should prioritize industrial projects that enhance domestic value chains, expand exports, and create jobs.
Businessman Ali Murad, director general of Leaders Center, stated that the conference at the Dead Sea signals European confidence in Jordan's stability and growth potential. He revealed that over 40 investment opportunities worth more than $15 billion would be presented, covering sectors such as water, energy, and industry. Murad described the conference as a practical step towards implementing the Jordan-EU strategic partnership, facilitating collaboration between policymakers, financing institutions, and companies.
Rami Saheb, founder and chairman of Alhadaf International Company, called for clear priorities to ensure the conference's success, which should be measured by tangible outcomes. He identified potential European investments in industry, technology, renewable energy, water, transport, logistics, tourism, and higher-value manufacturing, which align with Jordan's Economic Modernization Vision.
Maha Sharif, executive director of GravityZone DrugStore Company, highlighted the importance of investments that include knowledge transfer and access to technology. She pointed out the pharmaceutical sector as an area poised for cooperation with European companies, which could lead to improved treatments for Jordanian patients and bolster the country's role as a pharmaceutical hub. Sharif also emphasized the need for the conference to translate discussions into partnerships and projects that enhance Jordan's economic competitiveness.