New York:The Jordan Tourism Board (JTB) has officially launched its 2026 North American promotional roadshow in New York City. This initiative aims to enhance Jordan's tourism presence and increase visitor arrivals from the region.
According to Jordan News Agency, the launch event was held in partnership with Royal Jordanian and involved 13 specialized Jordanian destination management companies alongside 33 American tour operators and industry partners. The event featured presentations and 429 business-to-business networking meetings designed to establish commercial partnerships and develop specialized travel packages. These packages focus on religious, eco, luxury, and adventure tourism.
During the event, the JTB named Trove Tourism Development Advisors as its official representative in North America. This agency will lead partner relations, marketing initiatives, and itinerary development for the region.
New York marks the first stop on a five-city North American tour that aims to integrate Jordan into major travel itineraries. The roadshow is set to continue in Chicago on October 22 and Los Angeles on October 26, with subsequent efforts focused on transforming commercial leads into practical tour programs.