Amman:The ambitions of Jordanian businesswomen are shifting from merely attracting European investments to establishing strategic partnerships that could bolster Jordanian companies' production, exports, and growth. This initiative also aims to enhance the role of women in shaping economic cooperation between Jordan and Europe.
According to Jordan News Agency, the Jordan-EU Investment Conference, set to take place on November 19 at the Dead Sea, presents a significant opportunity for Jordanian businesses to leverage European technology and expertise. The event is expected to strengthen Jordan's competitiveness, expand international market access, and turn investment understandings into projects with sustainable economic impacts.
The conference, part of the strategic partnership framework between Jordan and the European Union, will highlight investment opportunities in renewable energy, clean technologies, the digital economy, industry, logistics, and infrastructure. Maha Ali, Chairperson of the Businesswomen's Committee at the European Chamber of Commerce, noted that the conference would facilitate direct dialogue among investors and representatives from both public and private sectors, paving the way for new economic partnerships.
Reem Al-Baghdadi, President of the Jordanian Business and Professional Women's Forum, described it as a strategic opportunity to deepen Jordanian-European economic relations through quality partnerships and technology transfer. She emphasized the importance of focusing on water security, a pressing development challenge for Jordan, through sustainable solutions and advanced technologies.
Thanaa Al-Khasawneh, CEO of the Jordanian Business and Professional Women's Club Association, identified four major sectors—technology and digital economy, renewable energy, productive industries, and tourism—as promising areas for Jordanian-European investment cooperation. She highlighted the need for long-term economic partnerships that not only attract capital but also create jobs and increase exports.
Oriana Nawaf Al-Awaisheh, Deputy General Manager of Jerash Garments and Fashions Manufacturing Company, stressed the importance of converting commitments made during the conference into actionable investment projects. She pointed to the garments and textiles sector, along with renewable energy and water projects, as areas ripe for European investment, which could significantly bolster Jordan's production and export capabilities.
These business leaders collectively emphasize that the success of the conference will be measured by its ability to translate agreements into productive investments, thereby enhancing Jordan's industrial competitiveness and expanding its export markets.