San diego: A group of Jordanian food manufacturing companies has begun its participation in the first promotional activity of the Jordan Exporters Association (JEA) for this year by exhibiting at the Winter FancyFaire, currently underway in San Diego, United States.
According to Jordan News Agency, the Association's Chairman, Ahmed Al-Khudari, stated that the three-day event is part of JEA's annual marketing program aimed at supporting Jordanian exporters and strengthening their presence in high-potential international markets. The United States remains one of Jordan's key export destinations.
Al-Khudari explained that the U.S. market holds strategic importance due to the Free Trade Agreement between Jordan and the United States, which offers preferential access for Jordanian products. The market's size, diversity, and strong demand for a wide range of food items further enhance its significance.
He noted that Jordanian food products are gaining acceptance in the U.S., not only among Arab communities but also across broader consumer segments, reflecting their quality, competitive standards, and appeal to diverse tastes.
Al-Khudari added that the Association consistently prioritizes participation in major international exhibitions, including an annual show in New York. The San Diego exhibition marks JEA's first participation in the city, with strong interest from U.S. importers, especially those seeking Middle Eastern food offerings.
The exhibition provides an opportunity to establish new business connections, enhance interaction between Jordanian companies and importers, and expand export channels to the U.S. market. The participation aligns with Jordan's Economic Modernization Vision, emphasizing boosting exports, enhancing competitiveness, and supporting sectors like food manufacturing for sustainable growth and job creation.
JEA Director Halim Abu Rahma mentioned that the exhibition serves as a platform for Jordanian companies to market their products, highlight production capabilities, and gain insight into evolving U.S. market trends and consumer preferences.
Abu Rahma added that the Association worked closely with participating companies to prepare for the event by selecting products that meet U.S. standards for quality, specifications, and packaging. JEA's focus is on building lasting trade partnerships and supporting small and medium-sized enterprises in accessing global markets.
He reaffirmed the Association's commitment to continuing its promotional initiatives in cooperation with public and private sector partners to strengthen the international presence of Jordanian products and enhance export competitiveness.