Amman: Jordan's promotional campaign during the 2026 World Cup has successfully boosted the country's global tourism profile, generating more than 500 million search engine and digital platform interactions, the Jordan Society of Tourism and Travel Agents (JSTA) said on Saturday.
According to Jordan News Agency, Belal Rubin, JSTA spokesperson, stated that the state-led marketing campaign served as a highly effective national model for global tourism promotion. The initiative, spearheaded by the Ministry of Tourism and Antiquities alongside the Jordan Tourism Board, aimed to target diverse international markets by presenting Jordan as a prime destination rich in historical, cultural, and religious heritage.
Rubin described the 500 million impressions and search queries as an exceptional milestone that underscores the efficiency of utilizing major global sporting events to showcase the kingdom. The surge in digital engagement is viewed as a long-term strategic investment. Industry officials expect the campaign to yield sustainable economic benefits for Jordan by driving up future visitor numbers, stimulating tourism investments, and creating jobs.
The JSTA added that the campaign effectively highlighted Jordan's historical status and its reputation as a safe and stable destination. Rubin noted that the achievement aligns with broader national efforts to elevate Jordan's international standing and convert global events into sustainable economic opportunities.