Amman: Jordan Society of Tourism and Travel Agents (JSTA): The Jordan Society of Tourism and Travel Agents (JSTA) unveiled its new visual identity on Sunday, marking a phase characterized by innovation, digital transformation, and entrepreneurship. This move reflects the organization's current strategic position.
According to Jordan News Agency, JSTA media spokesperson Bilal Rubin noted that the launch of this visual identity signifies a strategic shift in the society's mindset and vision, representing a leap towards a future based on digitalization, automation, and artificial intelligence. Rubin emphasized that this step aims to align with global trends and enhance the competitiveness of Jordan's travel and tourism sector.
Rubin further stated that this initiative is in line with the directives and vision of His Majesty King Abdullah II, which focus on accelerating digital transformation, building modern and effective innovation institutions, and providing smart services to meet the sector's aspirations. These efforts are intended to support the national economy.
Looking ahead, Rubin mentioned that the next phase will concentrate on achievement and development. The society plans to launch advanced digital projects and platforms, strengthen local and international partnerships, and adopt the latest technological solutions. These endeavors aim to solidify Jordan's position as a leading tourist destination and a prominent regional hub in the tourism and travel industry.