Amman: The Jordan Tourism Board (JTB) hosted a delegation of tourism and travel agency representatives from Saudi Arabia, including social media influencers, on a promotional visit to Jordan.
According to Jordan News Agency, the week-long visit featured tours of Amman, northern Jordan, the Dead Sea, Wadi Rum, and Aqaba, where the delegation explored major tourist attractions and unique experiences the Kingdom offers.
The JTB emphasized that the initiative aims to enhance Jordan's appeal as a premier tourist destination in the Saudi market. By leveraging interactive digital content created by participants, the visit seeks to boost tourism awareness, attract more visitors from Saudi Arabia and the Gulf region, and support inbound tourism to Jordan.