Amman:The Embassy of Malaysia in Amman recently organized the Malaysia Tourism Networking Luncheon in partnership with the Jordan Tourism Board (JTB). The event aimed to bolster bilateral cooperation, enhance the visibility of Malaysia as a travel destination, and promote the Visit Malaysia 2026-2027 campaign.
According to Jordan News Agency, the luncheon provided a platform to reinforce industry connections and encourage travel between Amman and Kuala Lumpur. Malaysian Ambassador to Jordan, Dato' Mohamad Nasri Abdul Rahman, highlighted the significance of the Jordanian market for Malaysian tourism. He emphasized that the Visit Malaysia initiative is more than just a campaign; it is an opportunity to showcase Malaysia's culture, natural beauty, and hospitality.
The ambassador noted that Malaysia offers a safe, value-for-money travel experience with world-class shopping and a Muslim-friendly environment, which includes accessible Halal dining and prayer facilities. These attributes are particularly appealing to Jordanian families and leisure travelers. In 2025, Malaysia hosted 8,957 visitors from Jordan, while 8,033 Malaysians visited Jordan.
The event was marked by the active involvement of significant stakeholders like the Jordan Inbound Tour Operators Association, the hotel sector, and outbound travel agencies, contributing to its success. The luncheon featured JTB Director General Ramzi Maaytah as the Guest of Honour, along with prominent figures from the Jordanian travel trade, tour operators, hospitality representatives, and media.