Amman: Orange Jordan celebrated the conclusion of the 'Finance Forward: Empowering Entrepreneurs through Financial Literacy' program, in the presence of Deputy Head of Mission of the Embassy of the Kingdom of Netherlands, Pier de Vries.
According to Jordan News Agency, the program is supported by the Deutsche Gesellschaft fr Internationale Zusammenarbeit (GIZ) through its implemented project, Innovative Approaches for the Financial Inclusion of MSMEs in Jordan (I-FIN), on behalf of the Federal Ministry for Economic Cooperation and Development (BMZ) and co-funded by the Kingdom of the Netherlands, through BIG by Orange by Orange Digital Center.
The project aimed to enhance financial literacy and management skills among entrepreneurs, including startups and micro, small, and medium-sized enterprises (MSMEs). It engaged 100 entrepreneurs from five governorates: Amman, Irbid, Zarqa, Al-Karak, and Aqaba, over an eight-month program.
The program featured a comprehensive training covering 10 key topics: budgeting and financial planning, cash flow management, access to funds, savings and insurance solutions, understanding customer needs, market entry strategies, business planning and strategic management, bookkeeping and accounting best practices including tax and invoicing systems, risk management and financial resilience, and networking and investor readiness.
Orange Jordan expressed its pride in its longstanding partnership with GIZ, reflected in a project aimed at strengthening the entrepreneurship ecosystem in the Kingdom by empowering startups and equipping them with knowledge and skills in management and financial literacy. The program prepares entrepreneurs for growth and sustainability while generating economic value and a positive impact on society locally and regionally.
The GIZ-implemented project I-FIN ensures that financial literacy is the cornerstone of sustainable economic growth, and through collaboration with Orange Jordan, it supports entrepreneurs and small businesses across the Kingdom, empowering them with the knowledge and skills needed to grow and create sustainable job opportunities in Jordan.
Orange's role extended beyond providing key training topics; it actively enriched the project by involving its strategic partners, such as Capital Bank, to offer participants hands-on expertise in the financial sector. Entrepreneurs benefited from real-world experiences and were introduced to inspiring entrepreneurial success stories and digital payment solutions, including the Orange Money wallet, which supports business growth and facilitates financial transactions.