Amman: HRH Princess Ghida Talal, Chairperson of the King Hussein Cancer Foundation and Center, met on Tuesday with partners from Ma'an, Tafilah, and Aqaba, as well as beneficiaries and supporters of the Jordan Breast Cancer Program (JBCP), which operates under the leadership of the Center.

According to Jordan News Agency, HRH Princess Ghida emphasized the critical role of regular screening for early breast cancer detection. She declared that early breast cancer screening must be prioritized, stating, "It is no longer acceptable to lose women unnecessarily due to fear or stigma surrounding cancer."

The JBCP offers comprehensive services to women in southern Jordan, including health education and access to screening sites. Special bus trips are organized to transport women from various governorates to the early detection unit in Aqaba, ensuring they receive high-quality medical services.

The meeting coincides with the launch of the tenth annual National Breast Cancer Awareness Campaign under the slogan "You Are the Foundation, Get Screened," aiming to encourage women to undergo regular screenings for early detection.