Amman: The Public Security Directorate (PSD) on Wednesday launched a nationwide environmental campaign under the slogan "With the Spirit of the Nashama... Jordan is More Beautiful," as part of efforts to promote environmental awareness, encourage responsible public behavior, and preserve the cleanliness of public spaces, tourist attractions, and natural sites across the Kingdom.
According to Jordan News Agency, the campaign was launched at the directive of PSD Director Maj. Gen. Obaidallah Al-Maaytah, underscoring the importance of environmental protection as a key component of comprehensive national security and reaffirming the directorate's national and community role in safeguarding the country's resources and preserving its civilized image.
The PSD stated that the initiative aligns with the objectives of the executive program for Jordan's National Cleanliness Strategy and efforts to reduce littering, while reinforcing the principles of environmental sustainability, protecting natural resources, and strengthening national and community responsibility toward the environment.
The campaign aims to raise environmental awareness among all segments of society and reduce harmful practices that negatively affect public spaces, public health, and safety, particularly in forests, woodland areas, and public parks, which are vulnerable to fires and environmental damage caused by irresponsible behavior. The directorate stressed the importance of strengthening community partnerships to protect these areas.
As part of the campaign, the PSD will implement a range of awareness programs, community initiatives, and media campaigns highlighting the dangers of littering, promoting environmentally responsible behavior, and encouraging public participation in protecting tourist destinations, natural reserves, streets, and public facilities.
The directorate emphasized that protecting the environment is a shared national responsibility requiring the combined efforts of institutions and individuals, as well as a culture of commitment and civic responsibility to help maintain a safe, clean environment that reflects Jordan's positive image.
The PSD also called on citizens and visitors to actively engage with the campaign and help spread its awareness messages, stressing that protecting the environment begins with individual awareness and daily behavior, and that preserving Jordan's natural beauty and resources is a collective responsibility shared by all.