Amman:The World Health Organization (WHO) conducted a two-day workshop aimed at enhancing the skills of journalists and national institution representatives in planning and implementing communication campaigns to promote physical activity.
According to Jordan News Agency, the workshop was designed to build national capacity for crafting and managing sustainable awareness campaigns targeting physical inactivity. It utilized WHO's Global Action Plan on Physical Activity and its recent guidelines, which underscore the importance of all forms of movement.
The WHO Representative in Jordan, Iman Shankiti, highlighted during the workshop the significance of communication campaigns in the transition from awareness to action, encouraging individuals to incorporate physical activity into their daily routines. She reiterated WHO's commitment to ongoing collaboration with Jordan's Ministry of Health and other partners to develop initiatives and messages that address community needs, foster healthier lifestyles, and promote more active communities.
The workshop provided practical training on four key steps of campaign planning setting specific, measurable, achievable, relevant, and time-bound (SMART) objectives; researching target audiences; creating and testing messages; and choosing appropriate digital and traditional communication channels in partnership with schools, youth centers, and workplaces.
Participants also examined successful local and regional campaigns and identified metrics for monitoring and evaluation. The workshop concluded with attendees presenting their implementation plans for future efforts to enhance physical activity promotion within the Kingdom.