Amman: The World Social Media Forum (WSMF) is scheduled to kick off in Amman on November 28, under the theme "Future of Media in a Digital World First," under the auspices of the Minister of State for Government Communication and Government Spokesperson, Dr. Mohammad Momani. The WSMF aims to shed light on the latest trends and challenges in the rapidly developing media and social platforms. According to Jordan News Agency, in a statement, the head of the forum's organizing committee, CEO of Moments Innovation for Events Management Company, Dr. Ayman Irsheid, described the event as a platform for media leaders, content creators, and social media experts to connect and participate in discussion panels and opportunities to exchange ideas on shaping public opinion in developing Arab media to occupy an advanced position globally. Irsheid added that the forum reflects a vision for the media industry, emphasizing that digital transformation has become central to media production and communication with the public. The event will address challenges and opportunities in a world increasingly dependent on digital technologies, encouraging media professionals and social media experts to explore strategies to keep pace with this shift and contribute to shaping the future of the digital media landscape. The forum is described as a major event discussing key topics, bringing together over 350 figures from various sectors, including media, marketing, public relations, content creation, influencers, and celebrities. The WSMF will also discuss innovation in digital media, artificial intelligence technologies, content creation, and the impact of these technologies in reshaping communication strategies and audience interaction. Furthermore, the Peacock Awards ceremony will honor institutions that use social media platforms as part of their marketing plans and follow creative methods and innovative content to communicate with the public.