Amman: The government is launching "Farah" digital spokesperson service, which was developed using artificial intelligence (AI) technologies. This initiative is the "first of its kind" in the region and the world, aimed to integrate digital technology to deliver government information to citizens and stakeholders in a "clear and simplified" manner.
According to Jordan News Agency, in a post announcing the launch on X platform, Minister of Government Communication and Official Spokesperson, Dr. Mohammad Momani, stated that the government will launch the new digital spokesperson service as part of its ongoing efforts to employ digital technology and AI tools in communication, present public decisions and policies, and make information "accessible."
As a government digital communication tool, Momani noted that "Farah" aims to provide information for citizens and stakeholders and enhance its accessibility, keep pace with the rapid development of digital communication options and AI developments. He added that this step to integrate AI technologies is part of the government's policy to develop the government communication system, enhance speed and accuracy of official information delivery, and expand communication channels with citizens.