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NJ.com
NJ.com
Panasonic was king of consumer electronics in the bygone era of camcorders, VHS tapes and the first-generation big screen plasma televisions. Then lower priced competitors began to eat away at sales and profits, forcing the popular Japanese brand a decade ago to dramatically pivot into a business-to-business technology supplier. Today, Panasonic is a major supplier of batteries to Tesla and software, sensors, refrigeration and other critical equipment to retailers and automakers, including General Motors and Ford. The company has $13 billion in North American annual revenue — a 50% increase si…