The Innovative Startups and Small and Medium Enterprises Fund (ISSF) has provided financial support worth $150,000 to the Tarteeb Company, a tech startup connecting traditional garments tailors to customers.
In a press statement on Sunday, the Fund said that this investment, delivered as of January 2021, is part of a strategy to support 150 to 200 innovative startup projects through direct and indirect investment (investment funds), in addition to training and upgrading the capacities of 825 entrepreneurs and SMEs to qualify them for investment.
Tarteeb, based in Jordan and Saudi Arabia, utilizes technology to provide a platform specialized in tailoring and knitting traditional Arab garments by connecting customers to tailors, which contributes to revitalizing the market and positively influencing all parties involved.
The platform offers customers the possibility to choose fabrics for ready-made models, or enjoy a tailoring experience of a dress to suit their tastes, in addition to providing easy and comfortable measurement methods to ensure their comfort and satisfaction, the statement added.
ISSF CEO Laith Al Qasem said that since the fund’s launch in 2017, the focus has been on innovative and promising startups that exploit technology to support various local markets.
Co-founder of Tarteeb Sultan Bassiouni indicated that the company was committed to interacting with the Fund, noting that the fund’s team greatly responded to startup companies and the challenges they face, and provided consultation and guidance to them.
The ISSF is registered as a Jordanian private shareholding company with the aim of supporting and elevating Jordan’s entrepreneurial and innovation landscape by facilitating the establishment of new investment funds that serve the ecosystem; making direct investments in innovative, export-oriented and scalable local startups; as well as implementing initiatives that improve the capabilities of Jordanian entrepreneurs and startup teams through training, capacity building and targeted incubation and acceleration programs.
Source: Jordan News Agency