Jordan Exporters Association (JEA) is organizing the participation of local companies specialized in the food industry in the SIAL International Food Exhibition, which is scheduled to kick off on October 15 in the capital Paris.
According to the association’s president, Ahmed Khudari, 11 Jordanian companies operating in the desserts, chocolate, spices, nuts and beverages sectors will participate in the Jordanian pavilion to display their products, stressing that the exhibition is a key global food fair.
Jordan’s participation, which is the third in the exhibition, stems from the association’s keenness to promote national products and seek to open new markets for local companies to contribute to increasing exports, he noted.
Khudari, in a statement on Saturday, said JEA is keen to provide a platform for Jordanian exporters to enhance their presence in European markets, adding that France is an important gateway for Jordanian industrial products to enter into the important African markets, especially with participation of African businesspeople in the exhibition.
The event constitutes an important commercial platform for exchanging ideas and getting aqcuainted with the latest developments in the food processing field, in addition to contacting interested traders, in light of the volume of participation from different countries across the world, he noted.
He also expressed hope that the Jordanian participation in the five-day exhibition, at 150-square-meter pavilion, would contribute to achieving positive results, promoting the local industry and seeking to conclude commercial deals.
JEA, within its objectives, continues to provide services to industrialists from various sectors and help them find export markets for their products by participating in international exhibitions and holding workshops to to benefit from the advantages of trade agreements linking the Kingdom with international economic blocs.
In turn, JEA Director General, Halim Abu Rahma, said the association is constantly seeking to finding new markets by participating in specialized exhibitions, which contribute significantly to promoting Jordanian industrial products and concluding commercial deals.
He stressed the importance of providing continuous support to enable Jordanian companies to participate in foreign exhibitions, as a successful way to promote exports, enhance presence of Jordanian products and maintain momentum in export markets due to their “high quality and competitiveness.”
Abu Rahma said diversification of export markets is “very important” for Jordanian industrial exports, indicating that the association always seizes opportunities to be present in international economic forums, which is reflected in promoting Jordanian products.
Source: Jordan News Agency