Amman: In a move with significant national implications, the Jordan Press Association (JPA) unveiled its new visual identity and modernized digital platforms in conjunction with the Kingdom's 79th Independence Day celebrations.
According to Jordan News Agency, the new visual design for the JPA's social media platforms was based on a number of themes. Spokesperson Rashid Al-Assaf stated that the main compass for the new brand was the symbolism of the seven-pointed star in the Jordanian flag.
Al-Assaf clarified that in order to choose designs that convey the JPA's corporate identity and improve its reputation among its audience, specialist committees of seasoned experts were established during the multi-stage design selection process.
He went on to say that the JPA is looking forward to a bright future and wants to improve direct engagement with the media community, the press, and members of the General Assembly.
He underlined that the JPA's dedication to creating a corporate culture and updating its media tools is reflected in the adoption of the new identity and the introduction of new digital platforms.
Al-Assaf underlined the Syndicate's openness and transparency in its interactions with the General Assembly, adding that these forums will serve as a useful conduit between the press sector and the JPA Council.