Amman: The Ministry of Government Communication, in collaboration with the Ministry of Digital Economy and Entrepreneurship, organized an artificial intelligence (AI) workshop on Sunday for government spokespersons and digital account managers. Zaid Nawaisa, Secretary-General of the Ministry of Government Communication, inaugurated the workshop, emphasizing the ministry's dedication to enhancing the AI and digital literacy skills of government media units.
According to Jordan News Agency, Nawaisa pointed out that this initiative is in line with Article 8 of the Media Policy Document, which mandates the training of official media personnel in digital media and AI tools. He noted that the workshop addresses the demands from spokespersons and digital managers for AI training, aimed at improving data analysis, content creation, and public communication.
Samira Zu'bi, Secretary-General of the Ministry of Digital Economy and Entrepreneurship, highlighted AI's transformative impact on modern media. She explained that AI enhances content production, audience analysis, and citizen engagement through tools like chatbots. Zu'bi also discussed the challenges AI poses, particularly in terms of misinformation and deepfakes.
Zu'bi referenced the "Jordanian Artificial Intelligence Policy," launched in 2020, and the National AI Strategy 2023-2027, which aim to expedite AI adoption and build capacity within the public sector. Over 6,000 government employees have already received AI training, with a goal of reaching 15,000 by 2027.
The workshop, conducted by trainers Alaa Bashnaq and Jawdat Shammas, aimed to empower government media professionals to effectively use AI for improved institutional and media communication.