The Ministry of Tourism and Bahrain Tourism and Exhibitions Authority (BTEA) participated in the 30th edition of the Arabian Travel Market in Dubai, which began on May and runs until May 4.
The event is focused on the theme “Working Towards Net Zero” and brings together global travel industry leaders, decision-makers, and experts from 150 countries. Prominent speakers from the region and the world are also in attendance.
The Ministry of Tourism and BTEA are participating in the exhibition through the Kingdom of Bahrain’s national pavilion, which features 23 Bahraini exhibiting companies including Gulf Air, The Ritz-Carlton Bahrain, Lagoona Beach Resort, Hilton Garden Inn Bahrain Bay, Novotel Al Dana Resort, Four Seasons Hotel Bahrain Bay, The Diplomat Radisson Hotel, Ibn Firnas Travel and Tourism Company, and Visit Bahrain, among others. The pavilion also includes 2,000 exhibiting companies from top hotels, destination management companies, tour operators, and airlines from around the world.
As part of the exhibition’s events, Minister of Tourism, Fatima bint Jaafar Al Sairafi, participated in a ministerial panel discussion under the title of “The Future of Travel for the GCC” where she highlighted the importance of promoting the GCC countries as one destination which in turn will lead to increasing the tourism revenue in the GCC countries as well as increasing the international tourism footfall.
Al-Sairafi also discussed the unprecedented accomplishments of Bahrain’s tourism sector in 2022, noting the Kingdoms major progress and projects, particularly highlighting the new Exhibition World Bahrain.
In addition, she provided some perspective on investment opportunities in the sector and ongoing efforts to promote it both regionally and globally, leaving attendees with a newfound appreciation for Bahrain’s thriving tourism industry.
In a statement, Fatima bint Jaafar Al-Sairafi, emphasised that Bahrain’s participation in the Arabian Travel Market 2023 reflects the Ministry’s and the BTEA’s commitment to investing in major regional and international tourism events to promote the travel and tourism sector in the Kingdom of Bahrain. The goal is to attract more tourists from around the world to Bahrain, particularly from countries that have significant tourism potential, and to continue achieving the strategic goals of Bahrain’s Tourism Strategy 2022 – 2026.
Al-Sairafi added that the Arabian Travel Market is one of the largest tourism and travel exhibitions in the world, showcasing the latest trends and developments in the travel industry and offering favorable opportunities for businesses related to the sector. She emphasized that the Ministry of Tourism and the Bahrain Tourism and Exhibitions Authority have made all necessary preparations to ensure the maximum possible success of Bahrain’s participation in this global event. Moreover, the aim is to forge new partnerships and reach more tourist markets, which will contribute to the development of Bahrain’s tourism industry.
The Bahraini pavilion at the exhibition witnessed an outstanding and noteworthy presence from the participating entities. Visitors from across the globe were given a comprehensive overview of the latest sustainable developments in Bahrain’s tourism facilities, services, and plans to solidify its position as a prominent global hub for “green tourism” and a sustainable tourist destination. This was achieved through the presentation of innovative projects and plans by tourism sector companies that prioritize the preservation of the environment while maintaining the quality of tourist experiences.
The Bahraini tourism entities in attendance also engaged in productive working meetings with regional and international counterparts, wherein they explored opportunities for collaborative efforts to further advance the travel and tourism industry. They also discussed the practical measures taken by Bahraini tourism towards shaping a sustainable tourism future, along with exchanging insights on best practices in the sector.
Through its participation in the Arabian Travel Market, Bahraini tourism companies are demonstrating their dedication to supporting international initiatives aimed at advancing the global tourism industry and achieving the ambitious goal of net zero emissions. They are also actively seeking to establish and strengthen relationships with countries, organizations, companies, and tourism facilities worldwide, with the aim of enhancing cooperation in the fields of tourism and travel at both regional.
Source: Bahrain News Agency