Amman:Zain Innovation Campus (ZINC) has conducted a training bootcamp titled "From Idea to Entrepreneurship" aimed at enhancing the skills and capabilities of women entrepreneurs. The event, held in collaboration with Arab Women, was designed to empower 26 women through a comprehensive four-day program.
According to Jordan News Agency, the bootcamp took place at ZINC's main branch at King Hussein Business Park. It was led by entrepreneurship expert Nidal Qanadilo, who provided training to equip participants with essential skills for establishing, growing, and sustaining their businesses.
The program focused on practical knowledge and tools needed to bring business ideas to fruition, covering areas such as problem identification, product development, market-entry strategies, and financial management. Participants learned to pitch their business ideas effectively and explored market needs, pricing, distribution, marketing, and sales strategies.
The bootcamp catered to women at varying stages of their entrepreneurial journeys, from those considering new ventures to those seeking to develop existing businesses. Business ideas presented spanned sectors like handicrafts, fashion, cosmetics, food, and various services.
ZINC's initiative underscores its commitment to fostering a supportive environment for entrepreneurship, emphasizing the importance of informed decision-making and adaptability in the evolving business landscape. The program also highlighted the significance of artificial intelligence in product development and included real-life case studies to enhance learning and application.
This effort by ZINC is part of its broader mission to support women entrepreneurs, contributing to economic and social development by transforming ideas into sustainable businesses.