Amman: The Information and Communications Technology Association of Jordan (intaj) celebrated its 25th anniversary by unveiling a new corporate identity on Monday. This updated identity is part of a broader effort to reflect the association's renewed vision and commitment to the future of the digital economy.

According to Jordan News Agency, the new corporate identity extends beyond mere visual changes and a redesigned logo. It embodies a renewed vision that aligns with the sector's future aspirations and underscores intaj's ongoing role as an umbrella organization for ICT and technology-based companies since its inception in 2000 under the Royal Reach Initiative.

Eid Sweis, the Chairperson of Intaj's Board of Directors, emphasized the collaborative effort with Sadasi, the company responsible for developing the project. Sweis highlighted that the new identity aims to enhance communication with local, regional, and international partners by reflecting both current and future trends in the sector.

Muhannad Nsour, Managing Partner at Sadasi, noted that the project offers private sector companies within the digital economy a chance to redefine their identity on both local and global stages. This initiative is seen as a strategic move to better express the evolving nature of the digital economy and the role of such associations in it.