Amman: The United Nations Development Program (UNDP), in collaboration with the Jordan Insurance Federation (JIF), has launched a specialized training program aimed at equipping the insurance sector to provide inclusive and innovative services to underserved communities.
According to Jordan News Agency, the program is designed to foster the creation of customer-centric insurance models, conduct market analyses, and increase demand for insurance products. It is specifically targeted at low-income groups, farmers, and entrepreneurs, aiming to offer fair, simplified, and reliable insurance experiences.
This initiative is part of a broader training of trainers (ToT) program, expected to last between 9 to 12 months. UNDP Deputy Resident Representative in Jordan, Majida Assaf, underscored the significance of effective distribution channels to ensure the accessibility and relevance of insurance services. Assaf praised JIF's role in supporting this initiative and highlighted the partnership's alignment with national financial reform efforts, including the recently developed insurance inclusion law.
Assaf further noted that the training is supported by the Insurance and Risk Financing Facility (IRFF), demonstrating UNDP's commitment to enhancing access to financial protection and fostering inclusive growth in collaboration with both public and private sectors.
Moayad Kloub, CEO of JIF, described this training as a pivotal milestone in the strategic collaboration with UNDP. He mentioned that a cooperation agreement had been signed to bolster capacity-building and professional development within the insurance sector. Kloub emphasized that the program equips participants with tools to manage partnership lifecycles, from identifying stakeholders and aligning objectives to implementation and evaluation.
He also highlighted the importance of utilizing alternative distribution channels, such as cooperatives and digital platforms, to reach broader and underserved segments of society. The initiative aligns with UNDP's vision for equitable and inclusive financing as a catalyst for sustainable development, aiming to strengthen institutional and household-level resilience by expanding economic protection, safeguarding assets, and supporting entrepreneurship.